Bio:
Ed joined the George Mason University faculty in 2007 to create the Center for Climate Change Communication. Trained in public health and communication, he has extensive experience as an academic researcher and as a communication and social marketing practitioner in government, business, and the non-profit sector. His research focuses on the broad question of how public engagement in climate change can be expanded and enhanced.
Ed is currently a Principal Investigator on several climate change education grants funded by the National Science Foundation and the Robert Wood Johnson Foundation. He also currently serves on the National Climate Assessment Development and Advisory Committee and advises a wide range of organizations on how to improve their climate change communication, education and outreach.
Previously, Ed served as associate director of the National Cancer Institute, worldwide director of social marketing for Porter Novelli, chairman of the board for Kidsave International, and as a faculty member at Emory and George Washington universities. He earned his doctoral degree at Stanford University and his MPH at San Diego State University, and has published over 100 peer-reviewed journal articles and book chapters. His edited book Designing Health Messages earned a distinguished book award from the National Communication Association.
In 2010, Ed was awarded George Mason University’s highest honor: distinguished University Professor.
Education:
BA (’80), Social Psychology, University of California, San Diego
MPH (’83), Health Promotion, San Diego State University
PhD (’90), Communication Research, Stanford University
Selected Publications:
Leiserowitz, A., Maibach, E., Roser-Renouf, C., Smith, N., & Dawson, E. (in press) Climategate, public opinion, and the loss of trust. American Behavioral Scientist. Retrieve the article here.
Nisbet M, Maibach E, Leiserowitz A. (in press) Framing Peak Petroleum as a Public Health Problem: Audience Research and Participatory Engagement. American Journal of Public Health.
Akerlof, K., Maibach, E (2011) A Rose by Any Other Name..? What Members of the General Public Prefer to Call “Climate Change.” Climate Change Letters, 106:699. 10.1007/s10584-011-0070-4. Retrieve the article here.
Zhao X, Leiserowitz A, Maibach E, Roser-Renouf C. (in press) Attention to Science/Environment News Positively Predicts and Attention to Political News Negatively Predicts Global Warming Risk Perceptions and Policy Support. Journal of Communication.
Maibach E, Leiserowitz A, Roser-Renouf C, Mertz CK. (2011) Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development. PLoS ONE, 6: e17571.
Maibach E, Witte, J, Wilson, K. (2011) “Climategate” undermined belief in global warming among many TV meteorologists. Bulletin of the American Meteorological Association. 92: 31-37.
Bowman T, Maibach E, Mann M, Somerville R., Seltzer B., et al. (2010) Time to take action on climate communication. (Letter) Science, 330: 1044.
Maibach EW, Nisbet M, Baldwin P, Akerlof K & Diao G (2010). Reframing climate change as a public health issue: An exploratory study of public reactions. BMC Public Health. 10:299.
Akerlof K, DeBono R, Berry P, Leiserowitz A, Roser-Renouf C, Clarke K, Rogaeva A, Nisbet M, Weathers M, Maibach E. (2010) Public perceptions of climate change as a human health risk: Surveys of the United States, Canada and Malta. International Journal of Environmental Research and Public Health, 7:2559-2606.
Maibach, E., Steg, L., & Anable, J. (2009) Promoting physical activity and reducing climate change: Opportunities to replace short car trips with active transportation. Preventive Medicine, 49(4), 326-327.
Maibach, E. W., Peterson, T. R., & Rowan, K. E. (2009). (Eds.). Action strategies for communicating climate change [Special issue]. Science Communication, 30, (3).
Maibach, E., Roser-Renouf, C., & Leiserowitz, A. (2008). Communication and marketing as climate change intervention assets: A public health perspective. American Journal of Preventive Medicine, 35(5), 488-500.
Maibach, E., Chadwick, A., McBride, D., Chuk, M., Ebi, K. L., & Balbus, J. (in press). Climate change and local public health in the United States: Preparedness, programs and perceptions of local public health department directors. PLoS ONE.
Kreps, G., & Maibach, E. (in press). Transdisciplinary science: The nexus between communication and public health. Journal of Communication.
Abroms, L., & Maibach, E. (2008). The effectiveness of mass communication to change public behavior. Annual Review of Public Health, 29, 16.1-16.16.
Handy, S., Sallis, J., Weber, D., Maibach, E., & Hollander, M. (2008) Is support for traditionally designed communities growing?: Evidence from two national surveys. Journal of the American Planning Association, 74, 209 – 221
Kyle, J. W., Hammitt, J. K., Lim, H. W., Geller, A. C., Hall-Jordon, L., Maibach E. W., DeFabo, E. C., & Wagner, M. C. (2008). Economic evaluation of the U.S. Environmental Protection Agency’s SunWise Program: Sun protection education for young children. Pediatrics, 121(5), e1074-e1084.
Nelson, D. E., Mowery, P., Jackson, K., Pederson, L., O’Malley, P., Malarcher, A., Pechacek, T. & Maibach, E. (2008). The prevention of cigarette smoking: Long-term national trends in adolescent and young adult smoking. American Journal of Public Health, 98, 905-915.
Maibach, E., Abroms, L., & Marosits, M.. (2007). Communication and marketing as tools to cultivate the public’s health: A proposed “people and places” framework. BMC Public Health, 7, 88.
Maibach, E. (2007). The influence of the media environment on physical activity: Looking for the big picture. American Journal of Health Promotion, 21, S353-62.
Dearing, J., Maibach, E., & Buller, D. (2006) A convergent diffusion and social marketing approach for disseminating proven approaches to physical activity programs. American Journal of Preventive Medicine, 31(4S), S11-23.
Maibach, E. W., Van Duyn, M. A. S., & Bloodgood, B. (2006, July). A marketing perspective on disseminating evidence-based approaches to disease prevention and health promotion. Preventing Chronic Disease. Retrieved June 23, 2008, from http://www.cdc.gov/pcd/issues/2006/jul/05_0154.htm
Maibach, E.W. (2003). Recreating communities to support active living: A new role for social marketing. American Journal of Health Promotion, 18, 114-119.
Kelder, S., Maibach, E., Worden, J., Biglan, T. & Levitt, A. (2000). Planning and initiation of the ONDCP National Youth Anti-Drug Media Campaign. Journal of Public Health Management and Practice, 6, 14-26.
Maibach, E. (1999). Improving cancer risk communication: A discussion of Fischhoff. Journal of the National Cancer Institute, 25, 14-15.
The NIMH Multisite HIV Prevention Trial (including Edward Maibach, Principal Investigator, Emory University) (1998). The NIMH Multisite HIV Prevention Trial: Reducing HIV sexual risk behavior. Science, 280, 1889-1894.
Contact:
emaibach@gmu.edu
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