Global Warming’s Six Americas, 2009: An Audience Segmentation Analysis

Click Here to Download the Full Report. In our report Global Warming's Six Americas, 2009, we identify and profile six distinct groups of Americans based on their Climate Change beliefs, attitudes, risk perceptions, policy preferences, behaviors, barriers to action, motivations, and values. We invite you to download and read the full report and the Yale/Mason Six Americas 2009 Questionnaire.

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