Bio:
In 2006, while on a walk in the mountains – with Director of the Potsdam Institute for Climate Impact Research, Professor Hans Joachim Schellnhuber – Ed had an epiphany that forever changed his life. He realized that climate change is the ultimate threat to the public’s health and wellbeing, worldwide, and Ed responded by refocusing his work entirely on climate change prevention and adaptation. Ed moved to Mason in 2007 to join the communication faculty and create the Center for Climate Change Communication.
Ed is a highly experienced public health and social change professional and a leading academic in the field of communication. His work over the past 25 years has helped define the fields of public health communication and social marketing, and his book, Designing Health Messages: Approaches from Communication Theory and Public Health Practice, is widely used by academics and practitioners alike. Ed has previously had the pleasure of serving as an associate director of the National Cancer Institute, as worldwide director of social marketing for Porter Novelli, as chairman of the board for Kidsave International, and as a member of the faculty at Emory and George Washington universities.
Ed’s research interest is focused on the question: How can we use communication and marketing to influence the behavior of populations for the benefit of society?
Education:
BA (’80), Social Psychology, University of California, San Diego
MPH (’83), Health Promotion, San Diego State University
PhD (’90), Communication Research, Stanford University
Selected Publications:
Maibach, E., Steg, L., & Anable, J. (2009) Promoting physical activity and reducing climate change: Opportunities to replace short car trips with active transportation. Preventive Medicine, 49(4), 326-327.
Maibach, E. W., Peterson, T. R., & Rowan, K. E. (2009). (Eds.). Action strategies for communicating climate change [Special issue]. Science Communication, 30, (3).
Maibach, E., Roser-Renouf, C., & Leiserowitz, A. (2008). Communication and marketing as climate change intervention assets: A public health perspective. American Journal of Preventive Medicine, 35(5), 488-500.
Maibach, E., Chadwick, A., McBride, D., Chuk, M., Ebi, K. L., & Balbus, J. (in press). Climate change and local public health in the United States: Preparedness, programs and perceptions of local public health department directors. PLoS ONE.
Kreps, G., & Maibach, E. (in press). Transdisciplinary science: The nexus between communication and public health. Journal of Communication.
Abroms, L., & Maibach, E. (2008). The effectiveness of mass communication to change public behavior. Annual Review of Public Health, 29, 16.1-16.16.
Handy, S., Sallis, J., Weber, D., Maibach, E., & Hollander, M. (2008) Is support for traditionally designed communities growing?: Evidence from two national surveys. Journal of the American Planning Association, 74, 209 – 221
Kyle, J. W., Hammitt, J. K., Lim, H. W., Geller, A. C., Hall-Jordon, L., Maibach E. W., DeFabo, E. C., & Wagner, M. C. (2008). Economic evaluation of the U.S. Environmental Protection Agency’s SunWise Program: Sun protection education for young children. Pediatrics, 121(5), e1074-e1084.
Nelson, D. E., Mowery, P., Jackson, K., Pederson, L., O’Malley, P., Malarcher, A., Pechacek, T. & Maibach, E. (2008). The prevention of cigarette smoking: Long-term national trends in adolescent and young adult smoking. American Journal of Public Health, 98, 905-915.
Maibach, E., Abroms, L., & Marosits, M.. (2007). Communication and marketing as tools to cultivate the public’s health: A proposed “people and places” framework. BMC Public Health, 7, 88.
Maibach, E. (2007). The influence of the media environment on physical activity: Looking for the big picture. American Journal of Health Promotion, 21, S353-62.
Dearing, J., Maibach, E., & Buller, D. (2006) A convergent diffusion and social marketing approach for disseminating proven approaches to physical activity programs. American Journal of Preventive Medicine, 31(4S), S11-23.
Maibach, E. W., Van Duyn, M. A. S., & Bloodgood, B. (2006, July). A marketing perspective on disseminating evidence-based approaches to disease prevention and health promotion. Preventing Chronic Disease. Retrieved June 23, 2008, from http://www.cdc.gov/pcd/issues/2006/jul/05_0154.htm
Maibach, E.W. (2003). Recreating communities to support active living: A new role for social marketing. American Journal of Health Promotion, 18, 114-119.
Kelder, S., Maibach, E., Worden, J., Biglan, T. & Levitt, A. (2000). Planning and initiation of the ONDCP National Youth Anti-Drug Media Campaign. Journal of Public Health Management and Practice, 6, 14-26.
Maibach, E. (1999). Improving cancer risk communication: A discussion of Fischhoff. Journal of the National Cancer Institute, 25, 14-15.
The NIMH Multisite HIV Prevention Trial (including Edward Maibach, Principal Investigator, Emory University) (1998). The NIMH Multisite HIV Prevention Trial: Reducing HIV sexual risk behavior. Science, 280, 1889-1894.
Contact:
emaibach@gmu.edu
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