Edward Maibach


Department of Communication
George Mason University


Ed joined the George Mason University faculty in 2007 to create the Center for Climate Change Communication. Trained in public health and communication, he has extensive experience as an academic researcher and as a communication and social marketing practitioner in government, business, and the non-profit sector. His research focuses on the broad question of how public engagement in climate change can be expanded and enhanced.

Ed is currently a Principal Investigator on several climate change education grants funded by the National Science Foundation, NASA, Robert Wood Johnson Foundation, Grantham Foundation for the Protection of the Environment, and Town Creek Foundation. He also currently serves on the National Climate Assessment Development and Advisory Committee and advises a wide range of organizations on how to improve their climate change communication, education and outreach.

Previously, Ed served as associate director of the National Cancer Institute, worldwide director of social marketing for Porter Novelli, co-chairman of the board for Kidsave International, and as a faculty member at Emory and George Washington universities. He has published over 100 peer-reviewed journal articles and book chapters. His edited book Designing Health Messages earned a distinguished book award from the National Communication Association.

In 2010, Ed was awarded George Mason University’s highest honor: distinguished University Professor.


BA (’80), Social Psychology, University of California, San Diego
MPH (’83), Health Promotion, San Diego State University
PhD (’90), Communication Research, Stanford University

Selected Publications: 

Leiserowitz, A., Maibach, E., Roser-Renouf, C., Smith, N., & Dawson, E. (2012). Climategate, public opinion, and the loss of trust. American Behavioral Scientist. , DOI: 10.1177/0002764212458272. Retrieve the article here.

Maibach, E. (2012) Knowing our options for setting the record straight, when doing so is particularly important. Psychological Science in the Public Interest, 13: 105.

Akerlof, K. Maibach, EW, Fitzgerald, D. Cedeno, AY & Neuman, A. (2012) Do people "personally experience" global warming, and if so how, and does it matter? Global Environmental Change. DOI: 10.1016/j.gloenvcha.2012.07.006

Myers, T., Nisbet, M. Maibach, E & Leiserowitz, A (2012) A public health frame arouses hopeful emotions about climate change.  Climatic Change. DOI: 10.1007/s10584-012-0513-6.

Maibach, E., Leiserowitz, A., Cobb, S., Shank, M., Cobb, K. & Gulledge, J. (2012). The legacy of “Climategate:” Undermining or revitalizing climate science and policy?  WIREs Climate Change. DOI:10.1002/wcc.166.

Mead, E, Roser-Renouf, C, Rimal, R, Flora, J, Maibach, E & Leiserowitz A. (2012) Information seeking about global climate change among adolescents: The role of risk perceptions, efficacy beliefs, and parental influences.  Atlantic Journal of Communication, 20: 31-52.

Espinoza S, Posegate A, Rowan K, Wilson K, Zhao X & Maibach E. (2012) Television weathercasters as environmental science communicators.  In D. Rigling Gallagher (ed) Environmental Leadership Reference Handbook.  Thousand Oaks, CA: SAGE.  Pgs 411-19.

Ding, D., Maibach, E., Zhao, X., Roser-Renouf, C. & Leserowitz, A. (2011) Support for climate policy and societal action are linked to perceptions about scientific agreement.  Nature Climate Change. DOI:10.1038/NCLIMATE1295.

Feldman, L., Maibach, E., Roser-Renouf, C., Leiserowitz, A. (2011) Climate on cable: The nature and impact of global warming coverage on Fox News, CNN, and MSNBC.  International Journal of Press/Politics, XX: 1-29.

Lauren Feldman, Anthony Leiserowitz, Edward Maibach (2011). The Science of Satire: The Daily Show and The Colbert Report as Sources of Public Attention to Science and the Environment In A. Amarasingam (Ed.), Perspectives on Fake News: The Social Significance of Jon Stewart and Stephen Colbert. Jefferson, NC: McFarland and Company. Pgs. 9-25.

Nisbet M, Maibach E, Leiserowitz A. (2011) Framing Peak Petroleum as a Public Health Problem: Audience Research and Participatory Engagement. American Journal of Public Health, 101(9), 1620-26.

Akerlof, K., Maibach, E (2011) A Rose by Any Other Name..? What Members of the General Public Prefer to Call “Climate Change.” Climate Change Letters, 106:699. 10.1007/s10584-011-0070-4. Retrieve the article here.

Zhao X, Leiserowitz A, Maibach E, Roser-Renouf C. (2011) Attention to Science/Environment News Positively Predicts and Attention to Political News Negatively Predicts Global Warming Risk Perceptions and Policy Support. Journal of Communication, 61, 713-731.

Maibach E, Leiserowitz A, Roser-Renouf C, Mertz CK. (2011) Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development. PLoS ONE, 6: e17571.

Maibach E, Witte, J, Wilson, K. (2011) “Climategate” undermined belief in global warming among many TV meteorologists. Bulletin of the American Meteorological Association. 92: 31-37.

Bowman T, Maibach E, Mann M, Somerville R., Seltzer B., et al. (2010) Time to take action on climate communication. (Letter) Science, 330: 1044.

Maibach EW, Nisbet M, Baldwin P, Akerlof K & Diao G (2010). Reframing climate change as a public health issue: An exploratory study of public reactions. BMC Public Health. 10:299.

Maibach E, Roser-Renouf C, Akerlof K, Leiserowitz A, Nisbet M. (2010). Saving Energy Is a Value Shared by All Americans: Results of a Global Warming Audience Segmentation Analysis. In K. Erhardt-Martinez & J. Laitner (eds) People-Centered Initiatives for Increasing Energy Savings. Washington, DC: American Council for an Energy Efficient Economy.

Akerlof K, DeBono R, Berry P, Leiserowitz A, Roser-Renouf C, Clarke K, Rogaeva A, Nisbet M, Weathers M, Maibach E. (2010) Public perceptions of climate change as a human health risk: Surveys of the United States, Canada and Malta. International Journal of Environmental Research and Public Health, 7:2559-2606.

Maibach, E., Steg, L., & Anable, J. (2009) Promoting physical activity and reducing climate change: Opportunities to replace short car trips with active transportation. Preventive Medicine, 49(4), 326-327. 

Maibach, E. W., Peterson, T. R., & Rowan, K. E. (2009). (Eds.). Action strategies for communicating climate change [Special issue]. Science Communication, 30, (3).

Bowman T, Maibach E, Mann M, Moser S & Somerville R. (2009) Creating a common climate language. (Letter) Science, 324: 36-37.

Maibach, E., Roser-Renouf, C., & Leiserowitz, A. (2008). Communication and marketing as climate change intervention assets: A public health perspective. American Journal of Preventive Medicine, 35(5), 488-500.

Maibach, E., Chadwick, A., McBride, D., Chuk, M., Ebi, K. L., & Balbus, J. (2008). Climate change and local public health in the United States: Preparedness, programs and perceptions of local public health department directors. PLoS ONE, 3(7): e2838. doi:10.1371/journal.pone.0002838

Abroms, L., & Maibach, E. (2008). The effectiveness of mass communication to change public behavior. Annual Review of Public Health, 29, 16.1-16.16.

Handy, S., Sallis, J., Weber, D., Maibach, E., & Hollander, M. (2008) Is support for traditionally designed communities growing?: Evidence from two national surveys. Journal of the American Planning Association, 74, 209 – 221

Maibach, E., Abroms, L., & Marosits, M.. (2007). Communication and marketing as tools to cultivate the public’s health: A proposed “people and places” framework. BMC Public Health, 7, 88.