Nudging Toward a Healthy Natural Environment: How Behavioral Change Research Can Inform Conservation

This report synthesizes foundational knowledge from psychology and behavioral economics to develop recommendations for promoting the health and wellbeing of natural ecosystems. The focus is on behavioral interventions aimed at individuals, for which five “areas of influence” are identified: attitudes, agency, emotions, social norms, and environmental or decision context. These areas of influence are explored to examine how conservation practitioners and organizations might take advantage of behavioral change research in their programmatic design. The report can be downloaded here: "Nudging Toward a Healthy Natural Environment: How Behavioral Change Research Can Inform Conservation."