Reports

Global Warming's Six Americas 2009

We are pleased to announce the release of our latest report – Global Warming's Six Americas 2009. Based on a nationally representative survey of 2,164 American adults conducted last fall, this report updates and significantly extends our earlier report titled Global Warming's Six Americas. In this report, we identify and profile six distinct groups of Americans based on their climate change beliefs, attitudes, risk perceptions, policy preferences, behaviors, barriers to action, motivations, and values. We invite you to download and read the full report and the Yale/Mason Six Americas 2009 Questionnaire .

Climate Change in the American Mind

Released in March 2009, "Climate Change in the American Mind: Americans' Climate Change Beliefs, Attitudes, Policy Preferences, and Actions" is based on a nationally representative survey of 2,164 American adults conducted in October 2008. This broad and a deep examination of how Americans are dealing with the issue of global warming yielded an important new perspective. On the whole, the American mind appears to be open to embracing a concerted national effort to address climate change.

Saving Energy at Home and On the Road

"Saving energy at home and on the road: A survey of Americans' energy saving behaviors, intentions, motivations, and barriers" is based on a nationally representative survey of over 2,000 Americans. Reducing energy use – including helping American families become more energy-efficient in their homes and travels – is currently near the top of the agenda at every level of government. This report provides an audience-centric perspective on those issues.

Global Warming's "Six Americas"

Mason and Yale 4C researchers released a groundbreaking audience segmentation analysis titled "Global Warming's Six Americas" at a November 18th briefing of over 200 entertainment industry writers, directors and producers in Los Angeles. 

Summary Report: A Meeting to Assess Public Attitudes about Climate Change. (April 2008) National Oceanic and Atmospheric Administration, George Mason University Center For Climate Change Communication.

This report brings the perspectives of researchers and climate change communicators together in an informal assessment of the state of current knowledge about public and policymaker attitudes and recommendations for future research.

Are we ready?: Preparing for the public health challenges of climate change. (March 2008) National Association of City and County Health Officials, Environmental Defense Fund & George Mason University.

While almost 80% of public health department leaders believe that climate change will impact the health of people in their jurisdictions over the next few decades, few have yet been able to make it a top priority, according to a new national survey co-sponsored by the Center for Climate Change Communication. Click here for report

What are Americans thinking and doing about global warming? The results of a national household survey, (Jan. 2008) Porter Novelli & George Mason University

Republicans and Democrats may be far apart on the politics of climate change, but when it comes to employing behaviors that actually reduce greenhouse gas emissions, they aren't so far apart, a recent Porter Novelli-George Mason University survey found. Click here for report

Journal Articles

Maibach, E., Steg, L., & Anable, J. (2009) Promoting physical activity and reducing climate change: Opportunities to replace short car trips with active transportation. Preventive Medicine, In Press. doi: 10.1016/j.ypmed.2009.06.028. Retrieve here.

Zhao, X. (2009). Media use and global warming perceptions: A snapshot of the reinforcing spirals. Communication Research, In Press. Retrieve here.

Maibach, E., & Hornig Priest, S. (2009). No more "Business as Usual": Addressing climate change through constructive engagement. Science Communication, 30(3), 299-304. Retrieve here.

Nisbet, M. C., & Kotcher, J. E. (2009). A two-step flow of influence?: Opinion-leader campaigns on climate change. Science Communication, 30(3), 328-354. Retrieve here.

Bowman, T., Maibach, E., Mann, M., Moser, S., & Somerville, R. (2009) Creating a common climate language. (Letter) Science, 324: 36-37. Retrieve here.

Nisbet, M. C. (2009) Communicating climate change: Why frames matter for public engagement. Environment, (March-April).

Maibach, E. (2009) This year in Copenhagen. (Editorial) International Journal of Sustainability Communication, 4, 1-4. Retrieve here.

Cai, X., Zhao, X., & Carey, G. (2009). Altruism and kid's perceptions of global warming. International Journal of Sustainability Communication, 4, 5-22. Retrieve here.

Brittle, C. & Muthuswamy, N. (2009). Scientific elites and concern for global warming: The impact of disagreement, evidence strength, partisan cues, and exposure to news content on concern for global warming. International Journal of Sustainability Communication, 4, 23-44. Retrieve here.

Maibach, E. W., Chadwick, A., McBride, D., Chuk, M. Ebi, K. L., et al. (2008). Climate change and local public health in the United States: Preparedness, programs and perceptions of local public health department directors. PLoS ONE, 3(7), e2838. Retrieve here.

Cavill, N., & Maibach, E. (2008). VERB^TM: Demonstrating a viable national option for promoting physical activity among our children. American Journal of PReventive Medicine, 34, S173-S174. Retrieve here.

Roser-Renouf, C.,& Nisbet, M. C. (2008). The measurement of key behavioral science constructs in climate change research. The International Journal of Sustainability Communication, 3, 37-95. Retrieve here.

Akerlof, K., & Maibach, E. W. (2008). "Sermons" as a climate change policy tool: Do they work? Evidence from the international community. Global Studies Review, 4(3), 4-6. Retrieve here.

Kreps, G., & Maibach, E. (2008). Transdisciplinary science: The nexus between communication and public health. Journal of Communication, 58, 732-48. Retrieve here.

Maibach, E., Roser-Renouf, C., & Leiserowitz, A. (2008). Communication and marketing as climate change intervention assets: A public health perspective. American Journal of Preventive Medicine, 35(5), 488-500. Retrieve here.

Roser-Renouf, C., & Maibach, E. (in press). Communicating climate change. In S. Priest (Ed.), Encyclopedia of Science and Technology Communication. Retrieve here.

Abroms, L., & Maibach, E. (2008). The effectiveness of mass communication to change public behavior. Annual Review of Public Health, 29, 1-16. Retrieve here.

Handy, S., Sallis, J., Weber, D., Maibach, E., & Hollander, M. (2008) Is support for traditionally designed communities growing?: Evidence from two national surveys. Journal of the American Planning Association, 74, 209 – 221. Retrieve here.

Kyle, J. W., Hammitt, J. K., Lim, H. W., Geller, A. C., Hall-Jordan, L. H., Maibach, E. W., De Fabo, E. C., & Wagner, M. C. (2008) Economic evaluation of the US Environmental Protection Agency's SunWise program: Sun protection education for young children. Pediatrics, 121, e1074-e1084. Retrieve here.

Maibach, E., Abroms, L., & Marosits, M. (2007) Communication and marketing as tools to cultivate the public’s health: A proposed “people and places” framework. BMC Public Health, 7, 88. Retrieve here.

Maibach, E. W., Van Duyn, M. A. S. , & Bloodgood B. (2006) A marketing perspective on disseminating evidence-based approaches to disease prevention and health promotion. Preventing Chronic Disease: Public Health Research, Practice and Policy. Retrieve here.

Maibach, E. W. (2003) Recreating communities to support active living: A new role for social marketing. American Journal of Health Promotion, 18, 114-119. Retrieve here.

McKenzie-Mohr, D. Quick reference: Community-based social marketing. Retrieve here.

McKenzie-Mohr, D. (2008). Fostering sustainable behavior: Beyond brochures. The International Journal of Sustainability Communication, 3, 108-118. Retrieve here.