Tag Archives: 2012

Global Warming’s Six Americas in March 2012 and November 2011

This report extends and updates an ongoing program of research analyzing Americans’ interpretations of and responses to climate change. The research segments the American public into six audiences that range along a spectrum of concern and issue engagement from the Alarmed, who are convinced of the reality and danger of climate change and highly supportive…
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Information Seeking About Global Climate Change Among Adolescents: The Role of Risk Perceptions, Efficacy Beliefs and Parental Influences

Global climate change is likely to have significant impacts on public health. Effective communication is critical to informing public decision making and behavior to mitigate climate change. An effective method of audience segmentation, the risk perception attitude (RPA) framework, has been previously tested with other health behaviors and classifies people into 4 groups on the…
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Climate Change in the Indian Mind

In November and December 2011, members of our research team conducted a study investigating the Indian public’s climate change awareness, beliefs, attitudes, policy support, and behaviors. A total of 4031 people, from both rural and urban areas, responded to the survey. Overall awareness was low, but when given a short description of global warming, majorities…
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