Monthly Archives: September 2013

If They Like You They Learn From You: How a Brief Weathercaster-Delivered Climate Education Segment is Moderated by Viewer Evaluations of the Weathercaster

Local television (TV) weathercasters are a potentially promising source of climate education, in that weather is the primary reason viewers watch local TV news, large segments of the public trust TV weathercasters as a source of information about global warming, and extreme weather events are increasingly common (Leiserowitz et al.; U.S. Global Change Research Program).…
Read more