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2. Consumers’ Collective Efficacy

Dec 15, 2021 | All Categories

Consumer Activism on Global Warming, September 2021

2.1 Americans are more confident they can influence local businesses than corporations.

Perceived collective efficacy regarding global warming – the belief that like-minded citizens can work together to influence what government and business leaders do about global warming – is an important motivator for individuals to take collective action.1 More than half of Americans (54%) are at least “moderately confident” that people like them, working together, can affect what the local businesses in their community do about global warming and nearly half (48%) are confident that people like them can affect what corporations do about global warming.


Citation

Leiserowitz, A., Maibach, E., Rosenthal, S., Kotcher, J., Neyens, L., Carman, J., Marlon, J., Lacroix, K., & Goldberg, M. (2021). Consumer Activism on Global Warming, September 2021. Yale University and George Mason University. New Haven, CT: Yale Program on Climate Change Communication.

Funding Sources

The research was funded by the 11th Hour Project, the Energy Foundation, the MacArthur Foundation, and the Grantham Foundation.