This study uses an unobtrusive eye tracking approach to examine understudied psychological mechanisms—message...
Journal Articles Articles
How Hope and Doubt Affect Climate Change Mobilization
This article explores how emotions such as hope and doubt significantly impact efforts to mobilize action against...
Fossil fuels are harming our brains: Identifying key messages about the health effects of air pollution from fossil fuels
A large body of evidence suggests that a transition away from fossil fuels toward a clean energy economy will...
Discussing Global Warming Leads to Greater Acceptance of Climate Science
Matthew H. Goldberg, Sander van der Linden, Edward Maibach, and Anthony Leiserowitz July 9, 2019 We are pleased to...
Takin’ It to the Mall: Consumer Activism on Global Warming
In our published scientific article: The consumer as climate activist, we found that Americans are more likely to...
Communicating Sea Level Rise
Three quarters of the world’s large cities are located on coasts. As climate change causes oceans to warm and expand,...
Neutralizing misinformation through inoculation: Exposing misleading argumentation techniques reduces their influence
Misinformation can undermine a well-functioning democracy. For example, public misconceptions about climate change can...
The Consumer as Climate Activist
Consumption of green products is growing rapidly in the United States. We assessed the extent to which this...
TV Meteorologists as Local Climate Change Educators
Five years ago – in partnership with Climate Central and WLTX (Columbia, SC) – we tested the premise that if TV...
The Importance of Assessing and Communicating Scientific Consensus
The spread of influential misinformation, such as conspiracy theories about the existence of a secret, large-scale...
Developing effective communication materials on the health effects of climate change for vulnerable groups: a mixed methods study
Individuals with chronic health conditions or low socioeconomic status (SES) are more vulnerable to the health impacts...
Risky business: Engaging the public on sea level rise and inundation
To examine whether U.S. public opinion may become as sharply polarized on adaptation responses as it has been on...
Support Our Work
The work of Mason's Center for Climate Change Communication (4C) would not be possible without the generous financial support we have received from philanthropic foundations and individual donors.
You too can support our important work by donating via a secure online donation form. Your financial contribution will be processed on our behalf by the George Mason University Foundation, and is tax deductible.