April 5, 2023 The Global Warming’s Six Americas framework is an audience segmentation approach to understanding the...
Six Americas Articles
Global Warming’s Six Americas, December 2022
March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed,...
Who is willing to participate in non-violent civil disobedience for the climate?
January 25, 2022 Note: Some of the numbers in this report were corrected and updated at 5:15 p.m. on Wednesday,...
Which racial/ethnic groups care most about climate change?
Matthew Ballew, Edward Maibach, John Kotcher, Parrish Bergquist, Seth Rosenthal, Jennifer Marlon, Anthony Leiserowitz...
Alarmed now largest of Global Warming’s Six Americas
Nearly six in ten (58%) Americans are now either “Alarmed” or “Concerned” about global warming. From 2014 to 2019, the...
Global Warming’s Six Americas and the Election, 2016
Summary Americans hold diverse views on global warming, falling into six distinct groups – Global Warming’s Six...
Faith, Morality and the Environment: Portraits of Global Warming’s Six Americas
Recent months have witnessed an evolution in public discourse on global warming. Typically discussed in the news media...
National Park Service Staff Communication Guide: Knowing & Interacting with Your Audience
Climate change has been identified by Jonathan Jarvis, Director of the National Park Service, as a high priority for...
Global Warming’s Six Americas in October 2014: Perceptions of the Health Consequences of Global Warming and Update on Key Beliefs
This report, the seventh on Global Warming’s Six Americas, focuses on the segments'understanding of the human health...
Evaluation of a National High School Entertainment-Education Program
Ever-increasing global warming has created a societal imperative to reach and engage youth, whose futures are at risk....
Maryland’s Six Climate Change Audiences: A Global Warming’s Six Americas Audience Segmentation, Summer 2013
This report presents an analysis of the different ways in which Marylanders are thinking about the issue of climate...
How Americans Communicate about Global Warming: April 2013
Highlights of this survey on Americans’ climate communication behaviors include: Only one in three Americans say they...
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