2007 Articles

The Effectiveness of Mass Communication to Change Public Behavior

This article provides an overview of the ways in which mass communication has been used—or can be used—to promote beneficial changes in behavior among members of populations. Download the Article Here.

The Polls-Trends: Twenty Years of Public Opinion about Global Warming

The Polls-Trends: Twenty Years of Public Opinion about Global Warming - Over the past 20 years, there have been dozens of news organization, academic, and nonpartisan public opinion surveys on global warming, yet there exists no authoritative summary of their...

Communication and Marketing as Tools to Cultivate the Public’s Health: A Proposed “People and Places” Framework

Communication and marketing are rapidly becoming recognized as core functions, or core competencies, in the field of public health. Although these disciplines have fostered considerable academic inquiry, a coherent sense of precisely how these disciplines can inform...

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