2022 Articles

Who is most likely to talk about climate change?

May 18, 2023 One of the most important actions people can take to address global warming is to talk about it, says Dr. Katharine Hayhoe, climate scientist and Chief Scientist at The Nature Conservancy. According to Dr. Hayhoe, positive conversations about the...
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Global Warming’s Six Americas across age, race/ethnicity, and gender

April 5, 2023 The Global Warming’s Six Americas framework is an audience segmentation approach to understanding the spectrum of people’s responses to global warming. The Alarmed and Concerned are the segments that are most likely to think...
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Who is most supportive of the Inflation Reduction Act?

March 30, 2023 The Inflation Reduction Act (IRA) was signed into law in August, 2022 and is considered the single largest action that the U.S. government has ever taken to address climate change. According to the U.S. Office of Management and Budget (OMB), the law is...
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Global Warming’s Six Americas, December 2022

March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – Global Warming’s Six Americas. The Alarmed are the most engaged with global warming: they...
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