Deepti Ganapathy has 18 years of practitioner and academic experience with India’s leading media and education conglomerates- these include The Times Group, Deccan Herald, NDTV, IIM Indore and School of Business Management, NMIMS University. At IIM Bangalore, she is currently the Chair of the Centre for Management Communication. She has been Program Director for various custom and short-duration Executive programmes, including one of the first open programmes on Environment Social Governance (ESG) and Communication in India.
She obtained her Bachelors in Computer Science, and pursued her Masters and Doctorate in Mass Communication from the Department of Mass Communication and Journalism, University of Mysore, India.
Her Massive Open Online Course (MOOC) on Health Communication was launched during the pandemic for Healthcare professionals by IIM Bangalore’s Digital Initiative and is available on EdX. She has been invited by WHO infodemic management in building curriculum for infodemic management in education programmes.
Her research has been published in leading management journals such as the Academy of Management Learning and Education, as well as in highly ranked Communication journals such as Journalism, International Journal of Strategic Communication, among others. She has contributed book chapters in books edited by renowned scholars globally and published by Sage and Emerald on Social Media and Measurement and Computer-Mediated Communication.
She is the author of “Media and Climate Change: Making Sense of Press Narratives”, which explores the socioeconomic and cultural understanding of climate issues and the influence of environment communication via the news and the public response to it. Her book has been well received globally and she has been invited as a plenary speaker at prominent Climate Conferences and as a speaker to research center’s in Universities in the US and EU doing work around the themes of Sustainability and Climate Change Communication. Her book was listed in the Honour Book list 2022 in the Business Category in the Green Literature Festival.
An expert for NITI Aayog and State Institute for Transformation of Karnataka and the Centre for Environment Education, Ministry of Environment Forests and Climate Change, Government of India) and UNICEF, she also serves as an Empaneled member, National CSR Awards, Institute of Corporate Affairs, Ministry of Corporate Affairs, Government of India, her research focuses on exploring the phenomenon of greenwashing in corporate sustainability reporting to identify effective communication strategies to combat it.
An Affiliate Researcher at the Center for Climate Change Communication, George Mason University, she is spearheading a multi-country research project to assess reporting on climate change as a health issue by analysing a decade’s worth media reporting in the world’s three largest economies: US, India, and China.