Sojung Claire Kim is an assistant professor and a director of the Communication, Health, and Relational Media (CHARM) lab in the Department of Communication at George Mason University. Her research interests broadly lie on intersections of health and risk communication, interactive media, and strategic messaging. Research contexts primarily concern challenging health and environmental issues such as cancer, vaccination, addiction, and climate change. Her recent research centers around health campaign message evaluation and misinformation correction on social media with eye tracking technology. Kim received her doctorate in Mass Communications from the University of Wisconsin-Madison and completed her post-doctoral fellowship in the Annenberg School for Communication at the University of Pennsylvania.