2007 Articles

The Effectiveness of Mass Communication to Change Public Behavior

This article provides an overview of the ways in which mass communication has been used—or can be used—to promote beneficial changes in behavior among members of populations. Download the Article Here.
Read More

The Polls-Trends: Twenty Years of Public Opinion about Global Warming

The Polls-Trends: Twenty Years of Public Opinion about Global Warming - Over the past 20 years, there have been dozens of news organization, academic, and nonpartisan public opinion surveys on global warming, yet there exists no authoritative summary of their...
Read More

Communication and Marketing as Tools to Cultivate the Public’s Health: A Proposed “People and Places” Framework

Communication and marketing are rapidly becoming recognized as core functions, or core competencies, in the field of public health. Although these disciplines have fostered considerable academic inquiry, a coherent sense of precisely how these disciplines can inform...
Read More

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Support Our Work

The work of Mason's Center for Climate Change Communication (4C) would not be possible without the generous financial support we have received from philanthropic foundations and individual donors.

You too can support our important work by donating via a secure online donation form. Your financial contribution will be processed on our behalf by the George Mason University Foundation, and is tax deductible.

Donate to Mason 4C