2009 Articles

Creating a Common Climate Language

The National Research Council has observed that climate science is progressing well, but the use of science in decision making lags far behind. Given the high stakes involved, it is imperative that we improve the exchange of information between scientists and public...
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No More Business as Usual: Addressing Climate Change through Constructive Engagement

Should we panic yet? This was the question asked and answered (in the negative) by a recent Proceedings of the National Academy of Sciences editorial in response to new research indicating that “greenhouse gas emissions of the past have already loaded the Earth System...
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This Year in Copenhagen-Maibach Editorial

… The wellbeing of humanity over the next millennium may will rest on our near-term ability to produce clear assessments of the risks and equally clear explanations of our options for managing those risks, to heighten public engagement in the issue and strengthen...
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Global Warming’s Six Americas, 2009: An Audience Segmentation Analysis

One of the first rules of effective communication is to “know thy audience.” Climate change publiccommunication and engagement efforts must start with the fundamental recognition that peopleare different and have different psychological, cultural, and political...
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