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An eye tracking approach to understanding misinformation and correction strategies on social media: The mediating role of attention and credibility to reduce HPV vaccine misperceptions

An eye tracking approach to understanding misinformation and correction strategies on social media: The mediating role of attention and credibility to reduce HPV vaccine misperceptions
This study uses an unobtrusive eye tracking approach to examine understudied psychological mechanisms—message attention and credibility—when people are exposed to misinformation and correction on social media. We contrast humor versus non-humor correction strategies that point out rhetorical flaws in misinformation regarding the HPV vaccine, which was selected for its relevance and impact on public health.…
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