Climate Notes

Understanding the health harms of climate change: A Six Americas analysis

By Connie Roser-Renouf, Edward Maibach, Anthony Leiserowitz, Seth Rosenthal, and John Kotcher Through our research on Americans’ beliefs and attitudes about climate change, we have identified six distinct audiences, ranging on a spectrum from the Alarmed, who understand the threat of climate change and are very worried about it, to the Dismissive, who do not think…
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Shifting views of an ideal society in the U.S.

By Jennifer Carman, Seth Rosenthal, Edward Maibach, John Kotcher, Xinran Wang, Jennifer Marlon and Anthony Leiserowitz Individuals’ attitudes toward climate change risks and solutions are shaped by personal and social factors other than knowledge of climate change alone (van der Linden, 2015). One such factor is differing cultural worldviews, or values regarding how society should be structured and the role of government in…
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Global Warming’s Six Americas

Artwork by Michael Sloan One of the first rules of effective communication is to “know thy audience.” Climate change public engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and political reasons for acting – or not acting – to reduce greenhouse gas emissions. Our research has identified…
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Americans increasingly understand that climate change harms human health

John Kotcher, Edward Maibach, Seth Rosenthal, Abel Gustafson, and Anthony Leiserowitz The U.S. National Climate Assessment conducted in 2018 concluded that climate change is already harming people and communities across America. For many Americans, the most personally relevant climate impacts are the significant risks it poses to their health. As the climate continues to warm,…
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