Global Warming’s Six Americas, September 2021

January 12, 2022 Our prior research has found that Americans can be categorized into six distinct groups—Global Warming’s Six Americas—based on their beliefs, attitudes, policy support, and behavior about climate change. The Alarmed are the most engaged, are very worried about global warming, and strongly support climate action. The Concerned think global warming is a…
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Consumer Activism on Global Warming, September 2021

December 16, 2021 Our latest national survey finds that millions of Americans are willing to “vote with their dollars” to reward companies taking climate action and punish companies blocking action. But the primary barrier holding consumers back is simply knowing which companies to reward or punish. This report is based on findings from a nationally…
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Climate Change in the American Mind, September 2021

November 18, 2021 ​​Our latest national survey finds that overall public understanding that climate change is happening, affecting the weather, and harming Americans is at all-time record highs. For example, Americans who think global warming is happening outnumber those who think it is not by a ratio of more than 6 to 1 (76% versus…
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