CCAM Report

Americans’ actions to limit and prepare for global warming

August 3rd, 2021 Our report on Americans’ Actions to Limit and Prepare for Global Warming finds that many Americans have yet to take household or political actions to limit global warming or prepare for climate impacts. A few highlights: Household Actions to Limit Global Warming Some Americans have deliberately bought energy-efficient products, including kitchen appliances…
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Segmenting the climate change Alarmed: Active, Willing, and Inactive

July 27, 2021 To build public, consumer, and political will for climate action, it is essential to understand how different audiences respond to the issue. As part of this effort, our research has categorized Americans into six distinct groups – Global Warming’s Six Americas (figure below shows the Six Americas segments combining data from 2017-2021).…
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Climate Change in the American Mind, March 2021

Our latest national survey finds Americans who think global warming is happening outnumber those who think it is not by a ratio of more than 4 to 1 (70% versus 15%). Those who are “very” or “extremely” sure global warming is happening outnumber those who are “very” or “extremely” sure it is not by more…
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Politics & Global Warming, March 2021

Drawing on a nationally representative survey (n = 1,037; including 922 registered voters), this report describes how Democratic, Independent, and Republican registered voters view climate and energy policies. This report is based on findings from a nationally representative survey – Climate Change in the American Mind – conducted by the Yale Program on Climate Change Communication (climatecommunication.yale.edu) and the George…
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