Reports

America’s TV Weathercasters as Informal Climate Change Educators

Our surveys of the public have shown that many Americans are looking to their local TV weathercasters for information about global warming. With funding from the National Science Foundation, we have been conducting research with America’s TV weathercasters to assess the extent to which they provide their viewers with information about climate change.  Today, we…
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Global Warming’s Six Americas, January 2010

This report shows that “Dismissive” Americans – people who believe global warming is not happening and probably a hoax – have more than doubled in size since 2008 to 16 percent of the American public, while the percentage of the “Alarmed” Americans – people who are the most convinced that global warming is happening, caused by…
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Global Warming’s Six Americas, 2009: An Audience Segmentation Analysis

Click Here to Download the Full Report. In our report Global Warming's Six Americas, 2009, we identify and profile six distinct groups of Americans based on their Climate Change beliefs, attitudes, risk perceptions, policy preferences, behaviors, barriers to action, motivations, and values. We invite you to download and read the full report and the Yale/Mason Six…
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