Reports

Global Warming’s Six Americas, January 2010

This report shows that “Dismissive” Americans – people who believe global warming is not happening and probably a hoax – have more than doubled in size since 2008 to 16 percent of the American public, while the percentage of the “Alarmed” Americans – people who are the most convinced that global warming is happening, caused by…
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Global Warming’s Six Americas, 2009: An Audience Segmentation Analysis

Click Here to Download the Full Report. In our report Global Warming's Six Americas, 2009, we identify and profile six distinct groups of Americans based on their Climate Change beliefs, attitudes, risk perceptions, policy preferences, behaviors, barriers to action, motivations, and values. We invite you to download and read the full report and the Yale/Mason Six…
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Climate Change in the American Mind: Americans’ Climate Change Beliefs, Attitudes, Policy Preferences, and Action, March 2009

Released in March 2009, Climate Change in the American Mind: Americans' Climate Change Beliefs, Attitudes, Policy Preferences, and Actions was based on a nationally representative survey of 2,164 American adults conducted in October 2008. This broad and a deep examination of how Americans are dealing with the issue of global warming yielded an important new…
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Meeting Report: Assessing Public Attitudes about Climate Change, April 2008

4C and the National Ocean & Atmospheric Administration co-sponsored a dialogue among public opinion researchers and climate change communicators to informally assess the state of current knowledge about public and policymaker beliefs and attitudes about climate change, and recommendations for future research. Download Full Report Here  
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