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Climate Matters

Helping TV Weathercasters & Journalists report local Climate Change stories

About Our Program

Our first Climate Change in the American Mind survey revealed that TV weathercasters are highly trusted sources of information about global warming. They also have unparalleled access to the public, and superior science communication skills. These three factors strongly suggested that TV weathercasters could become an important source of climate change education in communities across America.

Since 2009, with funding from the National Science Foundation – in partnership with Climate Central, the American Meteorological Society, NASA, NOAA, and Yale – we have explored and helped develop the potential of TV weathercasters as local climate educators.

Beginning with a single weathercaster in 2010, our Climate Matters partnership now provides localized broadcast quality materials to more than 900 weathercasters nationwide (44 of whom broadcast in Spanish), and is growing rapidly.

Climate Matters reporting materials, which are distributed weekly, are now used by weathercasters in more than 90% of all American media markets at more than 500 stations, and on-air reporting about climate change by TV weathercasters has increased more than 50-fold since 2012.

Our Videos

Climate Matters

Chief Meteorologist Jim Gandy, at WLTX in Columbia, SC, earned his reputation as a leading TV meteorologist by giving his viewers what they want: sound science and interesting visuals in a delivery style that’s crisp and easy to understand. Recently, Gandy expanded his reports to include locally focused climate science information on topics that directly touch viewers’ lives. No controversy here, says Gandy, just good community service.

In 2017, the Climate Matters team partnered with five professional journalism societies to support other journalists interested in reporting local climate change stories. Interested journalists can find the free Climate Matters in the Newsroom reporting resources, and sign up to receive them here.

Weather forecasters increasingly address climate change

In 2022, PBS NewsHour and science correspondent Miles O’Brien featured Climate Matters, as well as our Center’s polling data in their report on the increase in weather forecasters addressing climate change.

The Red-State Weatherwoman on a Climate Change Mission

Also, meet Amber Sullins, chief meteorologist at ABC15 News in Phoenix, who uses Climate Matters materials to tell up to two million people about climate change.

Program Resources

Find out more about our research and work with TV weathercasters.

Experience with global warming is changing people’s minds about it

Experience with global warming is changing people’s minds about it

Evaluation of a National High School Entertainment-Education Program

Evaluation of a National High School Entertainment-Education Program

Engaging Eastern Shore Communities in Protection of the Salt Marshes of Blackwater National Wildlife Refuge

Engaging Eastern Shore Communities in Protection of the Salt Marshes of Blackwater National Wildlife Refuge

Engaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas

Engaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas

Engaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas

Engaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas

Energy in the American Mind: December 2018

Energy in the American Mind: December 2018

Effective Advocacy and Communication Strategies at the Intersection of Climate Change and Health

Effective Advocacy and Communication Strategies at the Intersection of Climate Change and Health

Dramatic increase in public beliefs and worries about climate change

Dramatic increase in public beliefs and worries about climate change

Documenting the Human Health Impacts of Climate Change in Tropical and Subtropical Regions

Documenting the Human Health Impacts of Climate Change in Tropical and Subtropical Regions

Do younger generations care more about global warming?

Do younger generations care more about global warming?

Do People “Personally Experience” Global Warming, and If So How, and Does It Matter?

Do People “Personally Experience” Global Warming, and If So How, and Does It Matter?

Do Millennials See Climate Change as More Than Just a Meme?

Do Millennials See Climate Change as More Than Just a Meme?

Other Resources

Support Our Work

The work of Mason's Center for Climate Change Communication (4C) would not be possible without the generous financial support we have received from philanthropic foundations and individual donors.

You too can support our important work by donating via a secure online donation form. Your financial contribution will be processed on our behalf by the George Mason University Foundation, and is tax deductible.