Climate Matters
Helping TV Weathercasters & Journalists report local Climate Change stories
About Our Program
Our first Climate Change in the American Mind survey revealed that TV weathercasters are highly trusted sources of information about global warming. They also have unparalleled access to the public, and superior science communication skills. These three factors strongly suggested that TV weathercasters could become an important source of climate change education in communities across America.
Since 2009, with funding from the National Science Foundation – in partnership with Climate Central, the American Meteorological Society, NASA, NOAA, and Yale – we have explored and helped develop the potential of TV weathercasters as local climate educators.
Beginning with a single weathercaster in 2010, our Climate Matters partnership now provides localized broadcast quality materials to more than 900 weathercasters nationwide (44 of whom broadcast in Spanish), and is growing rapidly.
Climate Matters reporting materials, which are distributed weekly, are now used by weathercasters in more than 90% of all American media markets at more than 500 stations, and on-air reporting about climate change by TV weathercasters has increased more than 50-fold since 2012.
Our Videos
Climate Matters
Chief Meteorologist Jim Gandy, at WLTX in Columbia, SC, earned his reputation as a leading TV meteorologist by giving his viewers what they want: sound science and interesting visuals in a delivery style that’s crisp and easy to understand. Recently, Gandy expanded his reports to include locally focused climate science information on topics that directly touch viewers’ lives. No controversy here, says Gandy, just good community service.
In 2017, the Climate Matters team partnered with five professional journalism societies to support other journalists interested in reporting local climate change stories. Interested journalists can find the free Climate Matters in the Newsroom reporting resources, and sign up to receive them here.
Weather forecasters increasingly address climate change
In 2022, PBS NewsHour and science correspondent Miles O’Brien featured Climate Matters, as well as our Center’s polling data in their report on the increase in weather forecasters addressing climate change.
The Red-State Weatherwoman on a Climate Change Mission
Also, meet Amber Sullins, chief meteorologist at ABC15 News in Phoenix, who uses Climate Matters materials to tell up to two million people about climate change.
Program Resources
Find out more about our research and work with TV weathercasters.
Toolkit for Health Professionals on Communicating about Climate Change and Health
Time to Take Action on Climate Communication
This Year in Copenhagen-Maibach Editorial
The Scientific Consensus on Climate Change as a Gateway Belief: Experimental Evidence
The Role of Collective Efficacy in Climate Change Adaptation in India
The Relationship Between Personal Experience and Belief in the Reality of Global Warming
The prevalence of Climate Change Psychological Distress among American adults
The Potential Impact of Global Warming on the 2012 Presidential Election
The Polls-Trends: Twenty Years of Public Opinion about Global Warming
The Political Benefits of Taking a Pro-Climate Stand in 2013: September 2012
The Political Benefits of Taking a Pro-Climate Stand in 2013
The Mutual Reinforcement of Media Selectivity and Effects: Testing the Reinforcing Spirals Framework in the Context of Global Warming
Other Resources
Support Our Work
The work of Mason's Center for Climate Change Communication (4C) would not be possible without the generous financial support we have received from philanthropic foundations and individual donors.
You too can support our important work by donating via a secure online donation form. Your financial contribution will be processed on our behalf by the George Mason University Foundation, and is tax deductible.