Abel Gustafson

Abel Gustafson’s research develops more effective strategies for communicating science topics to the public. He has published research on how emotions, portrayals of uncertainty, motivated reasoning, and cumulative advantage each influence the ways in which different types of people respond to information about sustainability and sustainable tech. At the Yale Program for Climate Change Communication, Abel is helping to discover which messaging strategies are most effective when presenting information about climate change to various segments of the public. Abel received his PhD from the University of California – Santa Barbara, his MA from the University of Hawaii, and his BA from the University of Minnesota – Duluth.

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