Publications

March for Science 2017

To the best of our knowledge, the 2017 March for Science was the largest ever public demonstration on behalf of science. What motivated so many people to show their support for science last spring by taking to the streets? Mason 4C researchers Teresa Myers, John Kotcher, John Cook, Lindsey Beall, and Ed Maibach had the…
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Segmenting the climate change Alarmed: Active, Willing, and Inactive

July 27, 2021 To build public, consumer, and political will for climate action, it is essential to understand how different audiences respond to the issue. As part of this effort, our research has categorized Americans into six distinct groups – Global Warming’s Six Americas (figure below shows the Six Americas segments combining data from 2017-2021).…
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