Publications

Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development

Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation – a process of identifying coherent groups within a population – can be used to improve the effectiveness of public engagement campaigns. Government agencies, non-profit organizations, and businesses seeking to engage the…
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Climategate, Public Opinion, and the Loss of Trust

This working paper examines the impact of Climategate on public perceptions of climate change and climate scientists, drawing on our national survey conducted in December, 2009 and January, 2010. In brief, we found that Climategate had a significant negative effect on public beliefs in global warming and trust in scientists. The loss of trust in…
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