Tag Archives: 2013

Fracking Controversy and Communication: Using National Survey Data to Understand Public Perceptions of Hydraulic Fracturing

The recent push to develop unconventional sources of oil and gas both in the U.S. and abroad via hydraulic fracturing (“fracking”) has generated a great deal of controversy. Effectively engaging stakeholders and setting appropriate policies requires insights into current public perceptions of this issue. Using a nationally representative U.S. sample, we examine public perceptions of…
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If They Like You They Learn From You: How a Brief Weathercaster-Delivered Climate Education Segment is Moderated by Viewer Evaluations of the Weathercaster

Local television (TV) weathercasters are a potentially promising source of climate education, in that weather is the primary reason viewers watch local TV news, large segments of the public trust TV weathercasters as a source of information about global warming, and extreme weather events are increasingly common (Leiserowitz et al.; U.S. Global Change Research Program).…
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