We are pleased to provide you with an adapted version of our chapter from the Routledge Handbook of Environment and Communication (2014), edited by Anders Hansen and Robbie Cox. In this chapter, we describe Global Warming's Six Americas – six unique audience segments that view and respond to the issue in distinct ways. We describe the beliefs and characteristics of each…
Read moreEngaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas
