Tag Archives: Climate Notes

Americans’ actions to limit and prepare for global warming

August 3rd, 2021 Our report on Americans’ Actions to Limit and Prepare for Global Warming finds that many Americans have yet to take household or political actions to limit global warming or prepare for climate impacts. A few highlights: Household Actions to Limit Global Warming Some Americans have deliberately bought energy-efficient products, including kitchen appliances…
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Segmenting the climate change Alarmed: Active, Willing, and Inactive

July 27, 2021 To build public, consumer, and political will for climate action, it is essential to understand how different audiences respond to the issue. As part of this effort, our research has categorized Americans into six distinct groups – Global Warming’s Six Americas (figure below shows the Six Americas segments combining data from 2017-2021).…
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Understanding the health harms of climate change: A Six Americas analysis

By Connie Roser-Renouf, Edward Maibach, Anthony Leiserowitz, Seth Rosenthal, and John Kotcher Through our research on Americans’ beliefs and attitudes about climate change, we have identified six distinct audiences, ranging on a spectrum from the Alarmed, who understand the threat of climate change and are very worried about it, to the Dismissive, who do not think…
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Shifting views of an ideal society in the U.S.

By Jennifer Carman, Seth Rosenthal, Edward Maibach, John Kotcher, Xinran Wang, Jennifer Marlon and Anthony Leiserowitz Individuals’ attitudes toward climate change risks and solutions are shaped by personal and social factors other than knowledge of climate change alone (van der Linden, 2015). One such factor is differing cultural worldviews, or values regarding how society should be structured and the role of government in…
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