May 18, 2023 One of the most important actions people can take to address global warming is to talk about it, says Dr. Katharine Hayhoe, climate scientist and Chief Scientist at The Nature Conservancy. According to Dr. Hayhoe, positive conversations about the climate can help people connect over shared values including family, community, health, and religion.…
Read moreGlobal Warming’s Six Americas across age, race/ethnicity, and gender
April 5, 2023 The Global Warming’s Six Americas framework is an audience segmentation approach to understanding the spectrum of people’s responses to global warming. The Alarmed and Concerned are the segments that are most likely to think that global warming is happening and are the most worried about it, while the Doubtful and Dismissive have the lowest belief that global warming is happening and are…
Read moreWho is most supportive of the Inflation Reduction Act?
March 30, 2023 The Inflation Reduction Act (IRA) was signed into law in August, 2022 and is considered the single largest action that the U.S. government has ever taken to address climate change. According to the U.S. Office of Management and Budget (OMB), the law is projected to help reduce U.S. carbon pollution by about 40% by…
Read moreGlobal Warming’s Six Americas, December 2022
March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – Global Warming’s Six Americas. The Alarmed are the most engaged with global warming: they are convinced it is happening and human-caused, are very worried about it, and strongly support…
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