Tag Archives: NPS Climate Change Communication

National Park Service Staff Communication Guide: Knowing & Interacting with Your Audience

Climate change has been identified by Jonathan Jarvis, Director of the National Park Service, as a high priority for the service because implications for management and resource protection are unprecedented. Interns from the Climate Change Communication Internship program, a partnership between George Mason University’s Center for Climate Change Communication (4C) and the National Park Service,…
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Audience Segmentation as a Tool for Communicating Climate Change: Understanding the Differences and Bridging the Divides

Communicating climate change to 300 million national park visitors each year represents both an enormous challenge and an opportunity for the National Park Service. Informal and formal audience assessment techniques allow communicators to develop strategies and messages that are tailored to certain subsets of the population, or crafted to resonate with all groups, thereby increasing…
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