Research Team

Research Scientist
Department of Communication
George Mason University


Connie Roser-Renouf is a Research Scientist at the Center for Climate Change Communication at George Mason University.  Her research focuses on understanding how diverse audiences use, interpret and respond to information on the issue of climate change.  The objective of this work is to identify effective communication strategies that inform and engage the public, while contributing to the theoretical literature on science communication, risk communication and social marketing.

Since 2008, Dr. Roser-Renouf has served as Co-Principal Investigator (with Edward Maibach and Anthony Leiserowitz) of the Yale/George Mason University Climate Change in the American Mindaudience research program, which tracks public opinion about climate change.  As a member of this collaborative research team, she participates in the design and analysis of bi-annual, nationally representative surveys that provide benchmark and planning data on Americans’ climate-relevant knowledge, beliefs, behaviors and policy preferences.  Data from the surveys have been used to identify six distinct audience segments that hold divergent beliefs and favor different responses to the threat – Global Warming's Six Americas. The segmentation is used by a wide range of informal science educators in government agencies, museums and zoos to improve their climate change communication.


BFA ('75), Dance, United States International University
MS ('81), Mass Communication, San Diego State University
PhD (’86), Communication Research, Stanford University

Selected Publications:

Roser-Renouf, Connie, Edward Maibach, Anthony Leiserowitz & Xiaoquan Zhao. (2011, May). The Genesis of Climate Change Activism: From Key Beliefs to Political Advocacy. Paper presented to the International Communication Association Conference, Boston. A Top-Three Paper in Public Relations.

Leiserowitz, Anthony, Edward Maibach, Connie Roser-Renouf, Nicholas Smith Y Erica Dawson (in press). Climategate, public opinion, and the loss of trust. American Behavioral Scientist.

Zhao, Xiaoquan, Anthony Leiserowitz, Edward Maibach, & Connie Roser-Renouf, C. (in press). Attention to science/environment news positively predicts and attention to political news negatively predicts global warming risk perceptions and policy support. Journal of Communication.

Maibach, Edward , Anthony Leiserowitz, Connie Roser-Renouf, Karen Akerlof & Matthew Nisbet (in press). Saving energy is a value shared by all Americans: Results of a global warming audience segmentation analysis. In Karen Ehrhardt-Martinez (Ed). Human Resources for Climate Solutions: Energy Smart Behaviors, People Centered Policies, and Public Engagement. Washington, DC: American Council for an Energy-Efficient Economy.

Maibach, Edward, Anthony Leiserowitz, Connie Roser-Renouf & C.K. Mertz, (2011). Identifying Like-Minded Audiences for Climate Change Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development. PLoS ONE. Available here.

Roser-Renouf, Connie & Edward Maibach. (2010). Communicating climate change. In Susanna Priest (Ed.) Encyclopedia of Science and Technology Communication. Sage: Thousand Oaks, CA, pp. 141-147.

Akerlof, Karen, Roberto DeBono, Peter Berry, Anthony Leiserowitz, Connie Roser-Renouf, Kaila-Lea Clarke, Anastasia Rogaeva, Matthew Nisbet, Melinda Weathers, & Edward Maibach (2010). Public Perceptions of Climate Change as a Human Health Risk: Surveys of the United States, Canada and Malta. International Journal of Environmental Research and Public Health, 7, 2559-2606.

Maibach, Edward, Connie Roser-Renouf & Anthony Leiserowitz. (2008). Communication and marketing as climate change intervention assets: A public health perspective. American Journal of Preventive Medicine, 35(5), 488-500 .

Roser-Renouf, Connie & Matthew Nisbet. (2008). The measurement of key behavioral science constructs in climate change research. International Journal for Sustainability Communication, 3, 37-95