Research Team

Assistant Professor
Department of Communication
George Mason University


Emily K. Vraga is an assistant professor in the Department of Communication at George Mason University. Her research examines how individual predispositions like partisan identity influence the processing of media content and expressions of political engagement, particularly in the evolving digital environment. Her recent work on climate change focuses on how people respond to incongruent information, whether social media impacts beliefs and attitudes associated with climate change and activism on the issue, and how message construction shapes audience response to the issue.


Ph.D. (’11) Mass Communication, University of Wisconsin-Madison
MA (’08) Mass Communication, University of Wisconsin-Madison
BA (’05) Journalism and Mass Communication, Spanish, University of Wisconsin-Madison

Selected Publications:

Bode, L., Vraga, E. K., Borah, P., & Shah, D. V. (forthcoming). A New Space for Political Behavior: Political Social Networking and its Democratic Consequences. Accepted for publication at Journal of Computer-Mediated Communication.

Borah, P., Edgerly, S., Vraga, E. K., & Shah, D. V. (2013-In press). Hearing and talking to the other side: Antecedents of cross-cutting exposure in adolescents. Accepted for publication at Mass Communication and Society.

Edgerly, S., Vraga, E. K., Fung, T., Dalrymple, K., & Macafee, T. (forthcoming). Directing the dialogue: The relationship between YouTube videos and the comments they spur. Accepted for publication at Journal of Information Technology and Politics.

Thorson, K., Driscoll, K., Edgerly, S., Ekdale, B., Schrock, A., Swartz, L., Thompson, L., Vraga, E., & Wells, C. (2013). YouTube, Twitter, and the Occupy movement: Connecting content and circulation practices. Information, Communication, & Society, Online first.

Vraga, E. K., Tully, M., Akin, H. E., & Rojas, H. (2012). Modifying perceptions of hostility and credibility of news coverage of an environmental controversy through media literacy. Journalism: Theory, Practice, & Criticism, 13, 942-959.

Vraga, E. K., Edgerly, S., Bode, L., Carr, D. J., Bard, M., Johnson, C., Kim, Y. M., & Shah, D. V. (2012). The correspondent, the comic, and the combatant: The consequences of host style in political talk shows. Journalism and Mass Communication Quarterly, 89, 1, 5-22.

Shah, D. V., McLeod, D. M., Rojas, H., Sayre, B. G., Vraga, E. K., Scholl, R. M., Jones, C. & Shaw, A. (2012). Public broadcasting, media engagement, and 2-1-1: Using mass communication to increase the use of social services. American Journal of Preventative Medicine, 43, S443-S449.

Vraga, E. K. (2011). Dealing with dissonance: Responding to an incongruent test result in a new media environment. Cyberpsychology, Behavior, & Social Networking, 14, 689-694.

Vraga, E. K., Edgerly, S., Wang, B. M., & Shah, D. V. (2011). Who Taught Me That? Repurposed News, Blog Structure, and Source Identification. Journal of Communication, 61, 795-815.

Vraga, E. K., Carr, D. J., Nytes, J. P., & Shah, D. V. (2010). Precision vs. realism on the framing continuum: Understanding the underpinnings of media effects. Political Communication, 27, 1-19.

Gil de Zuniga, H., Veenstra, A. S., Vraga, E. K., & Shah, D. V. (2010). Digital democracy: Reimagining pathways to political participation. Journal of Information Technology and Politics, 7, 36-51.

Thorson, K., Vraga, E. K., & Ekdale, B. (2010). Credibility in context: How uncivil online commentary affects news credibility. Mass Communication and Society, 13, 289-313.

Vraga, E. K., Tully, M., & Rojas, H. (2009). Media literacy training reduces perceptions of bias. Newspaper Research Journal, 30, 4, 68-81.