Communication and Marketing as Tools to Cultivate the Public’s Health: A Proposed “People and Places” Framework

May 30, 2007 | All Categories, Journal Articles

Communication and marketing are rapidly becoming recognized as core functions, or core competencies, in the field of public health. Although these disciplines have fostered considerable academic inquiry, a coherent sense of precisely how these disciplines can inform the practice of public health has been slower to emerge. In this article we propose a framework – based on contemporary ecological models of health – to explain how communication and marketing can be used to advance public health objectives. Download the Article Here.