How to Inoculate the Public Against Misinformation About Climate Change

Jan 23, 2017 | Journal Articles

In this study, we tested whether preemptive “inoculation messages” can protect the beneficial effects of communicating the scientific consensus against real-world misinformation. We found that inoculation messages can protect much of the beneficial effect of the scientific consensus message, across politically diverse members of the public. Just as a small dose of vaccine activates the body’s immune system to protect against an infectious disease, so message inoculation can help protect the mind against the effects of disinformation. Download the report here.

Download the report online here