by Mason 4C Team | May 9, 2014 | All Categories, Reports
In January 2014, we conducted a nationally representative experimental study and found that the terms global warming and climate change often mean different things to Americans. The two terms activate different sets of beliefs, feelings, and behaviors, as well as...
by Mason 4C Team | Oct 25, 2023 | All Categories, Climate Notes
Climate change is a politically divisive topic in the U.S., and this divide has grown over the past decade. Although Democrats are more likely to have pro-climate opinions, there are also many Republicans – particularly liberal/moderate Republicans – ...
by Mason 4C Team | Oct 13, 2023 | All Categories, Climate Notes
Americans have become more worried about and interested in global warming and started to perceive it as a greater risk in recent years, but less is known about which specific threats they find most concerning. We asked Americans to tell us – in their own words – what...
by Mason 4C Team | Apr 4, 2023 | All Categories, Climate Notes, Six Americas
April 5, 2023 The Global Warming’s Six Americas framework is an audience segmentation approach to understanding the spectrum of people’s responses to global warming. The Alarmed and Concerned are the segments that are most likely to think...
by Mason 4C Team | Jun 10, 2020 | All Categories, Climate Change in the American Mind, Reports
This report examines registered voters’ climate change beliefs and attitudes, voting issue priorities, support for specific climate and energy policies, preferences for mitigation vs. adaptation, and individual willingness to engage in political activism.