TV Meteorologists as Local Climate Change Educators

Oct 4, 2016 | Climate Matters, Journal Articles

Five years ago – in partnership with Climate Central and WLTX (Columbia, SC) – we tested the premise that if TV weathercasters educate their viewers about the local relevance of global climate change, it will make a difference. Indeed it did: viewers learned; they appreciated the information; and ratings grew. Today, we are pleased to announce the publication of an article in the Oxford Encyclopedia of Climate Science describing the remarkable growth of the Climate Matters program – which is now used by over 330 weathercasters nationwide. Many thanks to our wonderful Climate Matters partners – Climate Central, American Meteorological Society, NASA, NOAA & Yale – for working with us to create this program. Download the article here.