by Mason 4C Team | Jan 11, 2022 | All Categories, Reports, Six Americas
January 12, 2022 Our prior research has found that Americans can be categorized into six distinct groups—Global Warming’s Six Americas—based on their beliefs, attitudes, policy support, and behavior about climate change. The Alarmed are the most engaged, are very...
by Mason 4C Team | Jul 6, 2021 | All Categories, Journal Articles, Six Americas
This chapter will appear in the forthcoming Routledge Handbook of Environment and Communication, Second Edition, Anders Hansen & Robert Cox (editors). Global climate change is viewed from a variety of perspectives by Americans, with some dismissing the danger,...
by Mason 4C Team | Mar 30, 2021 | All Categories, Climate Notes, Six Americas
By Connie Roser-Renouf, Edward Maibach, Anthony Leiserowitz, Seth Rosenthal, and John Kotcher Through our research on Americans’ beliefs and attitudes about climate change, we have identified six distinct audiences, ranging on a spectrum from the Alarmed, who...
by Mason 4C Team | Mar 17, 2021 | All Categories, Reports, Reports, Six Americas
Drawing on a nationally representative survey (n = 1,036), this report describes how Americans view climate activism – including their sense of efficacy about climate activism, and the activism behaviors they are taking or would consider. Additionally, it explores...