Climate Matters Articles

Weathercaster Views on Informal Climate Education: Similarities and Differences According to Climate Change Attitudes

Surveys have found that weathercaster views on climate change are diverse, with a large majority agreeing that climate change is happening but most remaining unconvinced that human activities are the principal cause. We hypothesized that these differences in climate...
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Climate Change Education through TV Weathercasts: Results of a Field Experiment

A field study shows that on-air and online education provided by a TV meteorologist over the course of one year improved viewers’ understanding of climate change. Download the Article Here.
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If They Like You They Learn From You: How a Brief Weathercaster-Delivered Climate Education Segment is Moderated by Viewer Evaluations of the Weathercaster

Local television (TV) weathercasters are a potentially promising source of climate education, in that weather is the primary reason viewers watch local TV news, large segments of the public trust TV weathercasters as a source of information about global warming, and...
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Perceptions of Extreme Weather and Climate Change in Virginia

This report presents findings from a telephone survey of 2,000 adult local TV news viewers about their perceptions of extreme weather in Virginia, knowledge, attitudes, beliefs and experiences with climate change, and a variety of related issues.  
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