by Katie Russell | Mar 23, 2024
Global Warming’s Six Americas Introducing “Global Warming’s Six Americas,” a comprehensive exploration of the beliefs and attitudes surrounding global warming among U.S. adults. With insights gathered from a nationwide survey dataset, the...
by Mason 4C Team | Jan 16, 2024 | All Categories, Climate Notes, Six Americas
Photo by Fabrice Florin / Flickr Climate justice is an essential component of addressing climate change. The groups and nations that have historically contributed least to the causes of climate change are experiencing the most harm from it. These harms, in turn,...
by Mason 4C Team | Dec 13, 2023 | All Categories, Reports, Six Americas
In 2009, we identified Global Warming’s Six Americas – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – which represent distinct climate opinion audiences within the American public....
by Mason 4C Team | Apr 4, 2023 | All Categories, Climate Notes, Six Americas
April 5, 2023 The Global Warming’s Six Americas framework is an audience segmentation approach to understanding the spectrum of people’s responses to global warming. The Alarmed and Concerned are the segments that are most likely to think...
by Mason 4C Team | Mar 13, 2023 | All Categories, Reports, Six Americas
March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – Global Warming’s Six Americas. The Alarmed are the most engaged with global warming: they...
