January 12, 2022 Our prior research has found that Americans can be categorized into six distinct groups—Global...
Six Americas Articles
Six Americas Super Short Survey (SASSY!)
Engaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas
This chapter will appear in the forthcoming Routledge Handbook of Environment and Communication, Second Edition,...
Faith, Morality and the Environment: Portraits of Global Warming’s Six Americas
Recent months have witnessed an evolution in public discourse on global warming. Typically discussed in the news media...
Engaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas
We are pleased to provide you with an adapted version of our chapter from the Routledge Handbook of Environment and...
Global Warming’s Six Americas in October 2014: Perceptions of the Health Consequences of Global Warming and Update on Key Beliefs
This report focuses on how each of the Six Americas understands the human health consequences of global warming as...
Maryland’s Six Climate Change Audiences: A Global Warming’s Six Americas Audience Segmentation, Summer 2013
This report presents an analysis of the different ways in which Marylanders are thinking about the issue of climate...
Global Warming’s Six Americas, September 2012
In 2008, using nationally representative survey data on global warming beliefs, behaviors and policy preferences in...
Global Warming’s Six Americas in March 2012 and November 2011
This report extends and updates an ongoing program of research analyzing Americans’ interpretations of and responses...
Global Warming’s Six Americas: May 2011
This study was conducted by the Yale Project on Climate Change Communication and the George Mason University Center...
Global Warming’s Six Americas in June 2010
This report extends and updates an ongoing program of research analyzing Americans’ interpretations of and responses...
Global Warming’s Six Americas, January 2010
This report shows that “Dismissive” Americans – people who believe global warming is not happening and probably a hoax...
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