Journal Articles Articles

How to Inoculate the Public Against Misinformation About Climate Change

In this study, we tested whether preemptive “inoculation messages” can protect the beneficial effects of communicating the scientific consensus against real-world misinformation. We found that inoculation messages can protect much of the beneficial effect of the...

The Consumer as Climate Activist

Consumption of green products is growing rapidly in the United States. We assessed the extent to which this consumption is motivated by a desire to promote societal-level change in corporate practices that affect the climate, and posit a social–cognitive model in...

TV Meteorologists as Local Climate Change Educators

Five years ago – in partnership with Climate Central and WLTX (Columbia, SC) – we tested the premise that if TV weathercasters educate their viewers about the local relevance of global climate change, it will make a difference. Indeed it did: viewers learned; they...

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